The Next Collection: A Fashion Label Gets Ready

A growing label's founders and designers use the Studio and crew to advance a campaign.

Illustrative image: a photographer shooting a garment in a daylight studio

A new collection ready for its campaign, and a team that wants the story told well.

Illustrative scenario. A growing fashion label brings its founders, designers and marketing lead. The Studio becomes a working set, and the crew helps shape the campaign idea, the content plan and the first assets while the team stays in creative control.

Illustrative image: hands pinning fabric onto a dress form
Illustrative image: a garment rail and fabric swatch board in a studio
Illustrative image: a person stepping back to view a large moodboard wall

Every company brings a different challenge. This is one way a residency could take shape.

The Brief
Scenario :
Illustrative
Sector :
Fashion
Residency :
Three days
Pit Crew :
Production · Brand

What the team could leave with

The team could leave with a campaign concept they believe in, a content plan for the launch window, and a first set of photography and short films made in the Studio. What is produced, and how it is used, stays with the label and follows the scope agreed before arrival.

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Between sessions, the villa's pool and quiet corners give the creative team room to think, and evenings are hosted.

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This scenario is illustrative and does not describe a real client.

More scenarios

The Delayed Launch: A Manufacturer Brings Its Brief

A regional manufacturer brings its leaders, sales and marketing team to ready a launch.

The Stalled Idea: A Founding Team Finds Its Next Step

A small founding team arrives with a defined brief and works towards a demonstrable step.